Tabitha Brown literally and metaphorically satisfies the hunger of millions with her unique approach to veganism and her wholesome, comedic personality. Whether it be a new recipe, acquiring some imparted wisdom, enjoying a laugh, or melting away to a soulful, soothing voice, Tabitha Brown is home base. The North Carolina born actress, vegan lifestyle personality, mother, and wife, has amassed over 8 million followers across platforms, 1 million of which was acquired in 30 days on TikTok, earning her the coined title of America’s mom.
In 2016, Brown found herself falling ill with chronic neck and head pain for nineteen months. During this time, her daughter encouraged her to watch the Netflix documentary What The Health. The documentary inspired Brown to start a 30 day vegan challenge, of which 10 days in, her pain dissipated. She began sharing vegan recipes online, her story, and philosophical wisdom, acting as no one but her true, authentic self. Through this process, she began to feel a glowing sense of true contentment, satisfaction, and health. However, it was not solely the veganism that led to this new found happiness, but also her ability to be in her own skin, honest with herself, and doing something she truly loves.
Led for people to feel seen, heard and love, Brown’s communication and relationships with audiences can be largely attributed to her background in acting. Perhaps most notable about Brown is her ability to draw viewers in and feel welcome into her world – even if it is through a screen. Her delicious, creative, yet simple recipes, sautéed with compassionate messages, and sprinkled with a pinch of humor, attract a large following that finds comfort in the “auntie” they never had. Though the term “vegan” often polarizes audiences, Brown reinvents the idea of veganism, demonstrating that it can be accessible, inclusive, and accommodating for anyone.
Brown has developed a role for herself, with her own script, direction, and audience. An unconventional way to rise to stardom, Brown paved a path to achieve her dream of being in front of a camera without sacrificing and, in fact embracing who she is and the unique, wholesome qualities that make her Tabitha Brown.